Our Story
A personal struggle with sleep became a mission: build the alarm clock you actually want to wake up to.
The Mission
Mornings shouldn't be a struggle. For millions of people, the alarm is the worst part of the day — a jarring sound that rips them from deep sleep and leaves them groggy.
Nooze exists to fix that. Smart wake timing during your lightest sleep phase, seven wake challenges instead of a snooze button, and a gamified streak system that makes you actually look forward to mornings.
How It Started
Nooze was born from personal experience with restless sleep. Traditional alarms only made it worse — getting yanked out of deep sleep left me more exhausted than when I went to bed.
The first insight was simple: what if the alarm understood your sleep cycle and waited until you were already in light sleep?
The second was about behaviour. Snoozing fragments your sleep and trains you to dread mornings. Removing the snooze button entirely — and making the dismissal a tiny challenge instead — turns wake-up into something you actually finish.
The third was about repetition. Most habits stick when there's feedback. So Nooze tracks streaks, awards XP, unlocks achievements and lets you duel friends. The morning becomes a win, not a chore.
Teodor Mirchev
Built Nooze end-to-end — the alarm engine, sleep detection, gamification, the lot. The app you'll install is the work of one person obsessed with making mornings better.
What We Stand For
Privacy First
Local data is encrypted at rest. Sleep biometrics never leave your device. Cloud sync is opt-in and minimal — alarms, gamification, friends only.
User-Centric
No dark patterns, no upsell pop-ups. Every feature has to earn its keep. Premium is €2.99/month and unlocks polish, not basic functionality.
Science-Based
Smart wake builds on sleep-cycle research, not vibes. Detection fuses motion, sound and wearable data with confidence weighting and graceful fallbacks.
Nooze Alarm is Finally Here
Years of late nights, sleep science, and stubborn engineering — now in your pocket. Install it, then check the roadmap to see what's coming next.